Ming Pao Education Publications Limited, a subsidiary of Media Chinese International Limited, is committed to publishing and distributing printed textbooks, and also developing e-textbooks and e-learning platform business. We have always been concerned about the development of the local education sector and therefore set up a support team in 2010 that ties-in with school's long-term education development. Its aim is to enhance students' learning ability and to support learning and teaching by providing quality service.
By the end of 2012, Ming Pao Education Publications Limited participated in the first phase of E-textbook Market Development Scheme organized by the Hong Kong Education Bureau and was granted licenses to develop “Life and Society” e-textbooks in line with the local curricula for junior secondary schools.
At the same time, with the Group's daily news reports and commentaries archive, Ming Pao Education Publications Limited plans to transform these contents into textbook materials and launch the printed textbooks in the subjects of “Life and Society” and “Liberal Studies” for junior and senior secondary schools respectively in the 2014/15 academic year. Mr. Lau Chun To, the Chief Operating Officer, said, “The synergy between news reports and liberal studies is enormous. With proper processing and continuous update, news reports will become living textbooks.” His remark encapsulates our reasons, specialties and advantages of making education publications.
In regard to the e-education platform business, we have developed “iRead Reading Platform” and “iCampus Home-School Website Platform” which have been widely adopted by schools in Hong Kong /Macau.